Embark has rebranded its platform to the Scottish Widows Platform with effect from 31 July.

This change has now been reflected in Analyser across the platform directory, comparisons and due diligence sections.

While this hasn’t resulted in any changes to proposition and price, the platform has made a number of developments in recent months ahead of the rebrand. These include family linking, more flexibility around collecting adviser charges and more options on model portfolio services.

Analyser subscribers can access the full list of developments by going to Scottish Widows’ entry in the platform directory > general information > latest developments.

For Advance by Embark users, this remains a separate listing inside Analyser. Advance by Embark is set to move to the Scottish Widows Platform later this year.

Scottish Widows parent Lloyds Banking Group acquired Embark in January 2022. Scottish Widows says the latest developments are part of a £150m investment into the platform and its technology.

The Embark brand will remain for white-labelled services for institutional firms.