Our new approach to adviser provider ratings

written by Steve Nelson

Thursday, 07 April 2022

Our latest adviser provider ratings survey is now upon us, and we'd love for you to take part and share your views.

When you go through to the survey, if you've completed one of our ratings surveys before you'll see that things are looking a bit different.

As a result of both participant and subscriber feedback, we’ve taken the decision to make significant changes to the way we capture provider ratings.

Here is an overview of what's changed:

- The most impactful one from your perspective is we’ve radically simplified the survey to around a third of its previous length. All the main categories are still there, but we’ve stripped a huge chunk of the others away.

- We've added a couple of new questions which place more emphasis on the differences between primary, secondary and legacy platforms. What we're looking to capture here is what it would take to elevate a relationship to a primary one. We’re now also asking for both positive and negative feedback on each of the providers you deal with.

- We’re extending the ratings to cover off-platform providers too. A tonne of new business goes in the direction of the likes of Royal London, Prudential and Scottish Widows (among others) and we want to bring them inside the peer group to see how they compare.

All that said, we firmly believe we’ve made this a swifter and more meaningful exercise for all concerned.

It means we'll be able to report back better data to both the advice profession and providers, with the ultimate aim of making the financial services sector work better for everyone.

In terms of the survey itself, this one is just for people who work in adviser and paraplanning firms.

We'll publish the results in a couple of months' time. As ever, thanks very much for taking the time to help out, we really appreciate it.

TAKE THE SURVEY NOW