Standard Life Aberdeen’s rebrand to Abrdn has been ongoing for a while now, after plans were announced to bring the company’s various businesses under a single identity earlier this year.

This change has now been reflected across Platform Analyser.

For free users, this means that within the Platform Directory you’ll see that the Standard Life name has been removed altogether, with the platforms now listed under the new Abrdn name and logo:

For premium users, if you have set up any bespoke pricing deals under the old Standard Life name, you may want to rename these as Abrdn for future due diligence reviews and reports.

There’s no pressure either way though, as the pricing deals you’ve set up under Standard Life are still in the system for you to access as before.

This is just one of the many developments large and small that go into Analyser behind the scenes to keep you up-to-date with how the platform market is shaping up.

For more on the Abrdn business as whole (including the response to the controversial rebrand), have a read of what Abrdn CEO of adviser platforms Noel Butwell had to say when he appeared on HomeGames back in June. You can also watch back the full interview between Mark and Noel here.