What's new in Analyser: The rebrand to M&G Wealth Platform

written by Natalie Holt

Wednesday, 08 June 2022

M&G Wealth as a business dates back to September 2020, and brought together the Ascentric platform, Prudential Financial Planning and The Advice Partnership.

Since then, and following the change in Ascentric's ownership from Royal London, the Wealth business has continued to integrate with the wider M&G group, and has also been rolling out a new M&G Wealth brand.

The final phase of the rebrand project was the platform, which completed at the end of May. As a result, the name change from Ascentric to M&G Wealth Platform, and the new logo, have now been updated on Analyser.

M&G Wealth

This change applies for both users of the free Platform Directory and premium users of the full due diligence service.

If you're a premium user with bespoke pricing deals under the old Ascentric name, you may want to rename these as M&G Wealth Platform for future due diligence reviews and reports. But don't feel you have to - the pricing deals you've set up previously will be available in Analyser as before.

For more on M&G Wealth, have a read of our HomeGames conversation with M&G Wealth chief executive Rich Denning last year, where he talks about lessons from replatforming, private equity and advice market consolidation.